레몬웹디자인 | 이커머스 프로그램 기본제공기능
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이커머스 프로그램 기본제공기능

풍부한 기능의 이커머스 플랫폼 솔루션

타의 추종을 불허하는 강력한 전자상거래 솔루션을 제공합니다

전세계 수없이 많은 고객들을 보유한 대형 브랜드들이 Magento와 Prestashop 이커머스 솔루션을 통해 웹사이트를 개발하여 운영중에 있습니다. 전 세계 서비스 되는 전자상거래 플랫폼은 너무도 다양합니다. 하지만 전자상거래 분야에서 단연 압도적인 기능적 우위와 대중성은 이 두가지 전자상거래 플랫폼이 과연 얼마나 뛰어난지를 증명합니다. 무한한 확장성을 가진 본 솔루션은 프로모션이나 마케팅 도구는 물론이고 Google Base, Google Analytics, Google Checkout등등 3rd party 서비스들 또한 쉽게 사용할수 있도록 구조화 되어 있습니다. 물론 페이팔이나 미국에서 많이 사용되고 있는 Authorize.net같은 페이먼트 서비스도 기본적으로 구비되어 있습니다. Shipper 로는 USPS, UPS, FeDex, DHL 등이 역시 기본적으로 사용되도록 준비되어 있습니다. 이커머스 최상의 솔루션 Magento와 Prestashop을 소개합니다.

Magento Platform

Prestashop Platform

Magento General Features
Marketing, Promotions and Conversion Tools

• Related products, up-sells and cross-sells
• Catalog promotional pricing with the ability to restrict to stores, categories or products
• Flexible coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories
• Generate a set of unique coupon codes for each promotion and export the list of codes for offline distribution, email, newsletters and more. Easily manage and monitor coupon usage and generate detailed reports
• Multi-tier pricing for quantity discounts
• Minimum Advertised Price (MAP)
• Landing page for categories
• Customer groups
• Product bundles
• Recently viewed and compared products
• New items promotional tool
• Persistent shopping cart
• Free shipping options
• Polls
• Newsletter management
• Send to a friend for all visitors or registered users only
• Send wish lists by email.

Search Engine Optimization

• 100% search engine friendly
• Google Site Map
• Search engine friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories and content pages
• Auto-generated site map for display on site
• Auto-generated popular search terms page
• Google Content API for shopping

Site Management

• Control multiple websites and stores from one Administration Panel with the ability to share as much or as little information as needed
• Administration permission system roles and users
• Fully 100% customizable design using templates
• Support for multiple languages and currencies.Web Services API for easy integration between Magento and third-party applications
• Batch import and export of catalog and customer information
• Content Management System for informational and landing pages
• Tax rates per location, product type or customer group (i.e. wholesale vs. retailer)
• CAPTCHA functionality to help prevent automated software from attempting fake logins.This auto-generated test ensures that the login is being attempted by a person and can be enabled in both the admin and customer login areas

Catalog Management

• Simple, configurable (e.g. size, color, etc.),bundled and grouped products
• Create different price points for different customer groups, such as wholesalers and retailers
• Virtual products
• Downloadable/digital products with samples
• Unlimited product attributes
• Attribute sets for quick product creation of different item types
• Inventory management with backordered items, minimum and maximum quantities
• Batch updates to products in admin panel
• Automatic image resizing and watermarking
• Advanced pricing rules and support for special prices
• Search results rewrites and redirects
• Moderated product tags and reviews
• Customer personalized products – ability to upload images and text (i.e. for embroidery, monogramming, etc.)
• Customer sorting – define attributes for customer sorting on category (price, brand, etc.)
• RSS feed for low inventory alerts

Catalog Browsing

• Layered / faceted navigation for filtering of products in categories and search results. Filter products by price and display a range of prices based on even increments or by a similar number of products within each range
• Static block tool to create category landing pages
• Product comparisons with history
• Configurable search with auto-suggested terms
• Breadcrumbs
• Ability to assign designs within category and product level (unique design per product/category)
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format

Product Browsing

• Multiple images per product
• Product image zoom-in capability
• Related products and upsell
• Stock availability
• Multi-tier pricing upsell
• Product option selection
• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook

Checkout, Payment and Shipping

• One-page checkout
• Guest checkout and checkout with account to use address book
• Shipping to multiple addresses in one order
• Option for account creation at beginning of checkout
• SSL security support for orders on both front-end and back-end
• Saved shopping cart
• Accept gift messages per order and per item
• Shopping cart with tax and shipping estimates
• Saved credit card method for offline payments
• Configurable to authorize and charge, or authorize only and charge on creation of invoices
• Integration with multiple PayPal gateways
• Integration with
• Accept checks/money orders
• Accept purchase orders
• Additional payment extensions available through Magento Connect
• Shipping integration with label printing – view, edit, print labels for all major carriers
• Integrated for real-time shipping rates from: UPS, UPS XML (account rates), FedEx(account rates), USPS and DHL
• Ability to specify allowed destination countries per method
• Flat rate shipping per order or item
• Free shipping
• Table rates for weight, sub-total, destination and number of items
• On-site order tracking from customer accounts

Order Management

• View, edit, create and fulfill orders from the admin panel
• Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
• Print invoices, packing slips and shipping labels
• Call center (phone) order creation – provides transparent control for administrators and front-end enhancements for customers during the shopping process. Changing product configurations, for all types of products, can be done by the call center sale representative on the admin side as well as by the customer throughout the shopping process. Custom product choices and configurations can be changed directly during order creation, in the wish list and the shopping cart
— Includes the ability to create new customers,or select existing customers and view their shopping cart, wish list, last ordered items, and compared products lists, as well as select addresses, give discounts and assign custom prices
• Assisted Shopping – customer service representatives and other admin users are able to manage products and coupons in customers’ shopping carts and
• Customized Order Status – tracking an order is easier than ever with customizable order statuses easily assigned to order states. A predefined list of order states (ex. new, processing, payment review, complete) represents the order processing workflow. An order status is assigned as a sub-category of the order state (ex. cancelled, complete, decline)
• Create re-orders for customers from the administration panel
• Email notifications of orders
• RSS feed of new orders

Customer Accounts

• Account dashboard
• Address book with unlimited addresses
• Wish list with ability to add comments
• Order status and history
• Re-orders from account
• Recently ordered items
• Default billing and shipping addresses
• Email or send RSS feed of wish list
• Newsletter subscription management
• Product reviews submitted
• Product tags submitted
• Downloadable/digital products

Customer Service

• Contact Us form
• Create and edit orders from the admin panel
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and admin panel
• Order and account update emails
• Customizable transactional emails

International Support

• Support for localization, multiple currencies and tax rates
— Includes support for WEEE/DEEE in EU
• Support for accented characters and right to left text
• Configurable list of allowed countries for:
— Site registration
— Shipping destination addresses with ability to specify per shipping method
— Billing addresses with ability to specify per payment method
• European Union VAT-ID validation facilitates the tax collection process by automatically applying the correct tax rules according to VAT customer groups
• EU cookie notification simplifies the EU Privacy and Electronic Communications Directive compliance process by displaying an opt-in message at the top of the storefront

Analytics and Reporting

• Integrated with Google Analytics
• Admin dashboard for report overview
• Sales report
• Tax report
• Abandoned shopping cart report
• Best viewed products report
• Best purchased products report
• Low stock report
• Search terms report
• Product reviews report
• Tags report
• Coupon usage report
• Total sales invoiced
• Total sales refunded

Mobile Commerce

Mobile HTML5 (pre-integrated)
• Quickly and easily create a storefront optimized for mobile devices so customers can shop even when they’re on the go. This mobile interface uses HTML5 technology and supports iPhone, Android and Mobile Opera browsers. It includes out-of-the-box features such as:
— Device-specific media capabilities for audio and video
— User-friendly search and results display
— Clean display of product detail pages
— Pinch, multi-touch and scaling images
— Easy swipe between product images
— Zoom capabilities
— Cross-sell and up-sell capabilities
— Drag-and-drop of products to the shopping cart

Native Device Applications
• Support available for native applications on iPhone, iPad, and Android mobile devices
— One admin panel for multiple devices
— Seamless integration with your current product catalog, CMS and store configurations
— Real-time customization including updates for promotions and merchandising
— Support for a wide range of checkout capabilities

Prestashop General Features
Product Listing

— Unlimited products
— Unlimited categories and subcategories
— Unlimited attributes (sizes, colors, etc.)
— Unlimited features (style, season, trend)
— Unlimited combinations
— Unlimited product images
— Product images for each product combination
— Add product textures and custom colors
— List product dimensions
— Choose product conditions (new, refurbished)
— Product references (EAN-13, JAN, UPC)
— Display unit prices on products
— Customize product fields
— Catalog mode (same features, without checkout)

Catalog Management

— Import CSV files of products
— Automatic product combinations generator
— UPC code fields
— Inventory management
— Inventory tracking by product and variations
— Inventory archives
— Inventory valuation (PMP, FIFO LIFO)
— Organize products by price, name or inventory
— Manage physical stock across warehouses
— Upload manufacturers product list
— Manufacturer management
— Supplier management
— Restocking alerts (configurable)
— Generate supply orders
— Stock evaluation based on product packs
— Segment product categories by customer groups
— Edit product tags
— Create bundled product packs
— Link products with accessories
— Price impact by feature


— Unlimited shipping carriers
— Unlimited destinations
— Offer shipping for any service
— Carrier restrictions by zones
— Carrier restrictions by customer group
— Max package size by carrier
— Set and sort by carrier speed
— List shipping options by price
— Shipping discounts
— Charge delivery fees
— Taxable shipping fees
— Handling charges
— Gift packaging fees
— Fees by price or weight
— Shipping option by group
— Estimates for postal charges
— Recycled packaging option
— Free shipping option
— Store pickup option
— Package tracking
— Email notifications for delivery statuses
— Schedule email with tracking information
— Separate billing and shipping addresses
— Discover all our shipping integrations


— Integrations with major payment providers
— Unlimited payment options
— Pay by check
— Pay by bank wire
— Payment upon delivery (COD)
— Filter payment by country or currency
— Filter payment by customer groups
— Payment setup for multiple countries
— Paypal, Authorize

User Friendly Back Office

— Ergonomic back office and navigation
— Manage from any device with responsive design
— Add quick access shortcuts and links
— Comprehensive help feature
— Back office universal search

Shop Management

— One click module activation
— Preview new pages before launch
— WYSIWYG Text editor
— Manage your shop from any configured language
— Manage and process customer orders
— Quickly access customer account information
— Set minimum purchase quantity
— Bookmark products and pages with one click
— Customize order statuses
— Predefined order messages with specific triggers
— Application of discount codes to orders
— Partial deliveries for back ordered products
— PDF invoices with product images
— PDF delivery slips with product images
— Printer-friendly logo for PDF’s
— Complete and partial product return management
— Maintenance mode
— Authorize IP addresses in maintenance mode

Analytic Reporting

— Real-time analytics dashboard
— Strategically placed Intelligent KPI’s
— Export newsletter subscriber lists
— Live notifications in the back office
— Track visitor activity
— View customer profiles and demographics
— Order and sales reporting
— Affiliate statistics
— Newsletter statistics
— Google charts visualizations
— Add Google Analytics Enhanced Ecommerce
— Keyword reports
— “Pages not found” management
— Geolocalization
— Searches in the shop
— Shipping carrier statistics
— View best suppliers
— Best performing categories, coupons, products
— Conversion rates per category
— Customer interaction statistic
— Report of products added to wish list
— Out of stock notices
— Abandoned cart information
— Integrated forecasting tools
— Overview of inventory levels and availability
— Catalog reminders (sold out, inactive products)

Pricing Rules

— Run promotions for products or categories
— Promotions for customer, customer group
— Promotions for brand, supplier, attribute
— Promotions for country, region
— Set the sale duration and expiration
— Quantity discounts by percentage
— Quantity discounts by fixed amount
— Percentage discounts by threshold
— Free gifts promotions by product line
— Threshold Free shipping offers by carrier
— Specific product discounts in the basket
— Prioritize cart promotions
— Enable or disable stacked promotions
— Generate alphanumeric discount codes
— Include “Sale” ribbon on products
— Display promotion discount percentages
— List selected discounts at checkout
— Automatic pricing rules application in the basket
— Offer discounts on items in customer carts

SEO – Search Engine Optimization

— Search engine friendly schema markup
— URL rewrites (Friendly URL)
— Dedicated URL for each product
— Canonical URL/ redirects: no duplicate content
— Redirect disabled products to other products
— Google sitemap
— Auto generated site map
— Automatic robot.txt files
— Automatic .htaccess files
— Permalinks
— Meta title, tags, description and keywords
— W3C Compliant
— Tag cloud

Customer Management

— Create orders from the Back Office
— Create customer accounts from the Back Office
— Add/remove products from orders by reference
— Add/remove products from orders by name
— Send emails via the contact form
— Connect with customers via email
— Modify shopping carts after orders placed
— Send welcome emails upon registration
— Search existing customers by name
— Directly send preconfigured payment links
— Centralized messages from contact form
— Multiple recipient contact form
— Customer contact history
— Easily access customer chat and order history
— Organized user experience
— Personalized customer experience
— Set required fields
— Individual message status and color

Localization and Translations

— Geolocation (Detect customer locations)
— Import and export language packs in seconds
— Adapt translations without modifying code
— Import country units (dimensions, weight)
— Regional tax management (Zip Code for USA)
— Time zone set by location
— Date and time formatting by regions
— Phone number formatting by regions
— Adapted address format by country
— Currency specific formatting

Optimized Shopping Experience

— Large graphic displays on default home page
— Friendly user experience
— Layered navigation (filter products by features)
— Powerful on site search tools
— Enhanced footer with easy access links
— Quick product search
— Alias on-site search (for typos and synonyms)
— Ajax on-site search
— Shop from any device (mobile responsive)
— Side by side product comparisons
— “Send to a friend” from product page
— Filter products by attributes, keyword or price
— Back-in-stock email notifications
— Sort products by relevance, price, etc.
— Shop products by supplier
— Shop products by manufacturer
— Customers can shop in their desired language

Product Display

— Unlimited pictures with automatic resizing
— Multiple pictures or views per product
— jQuery Zoom on product photos
— Fancybox Zoom on product photos
— Add watermarks to product pictures
— Short product descriptions
— Comprehensive product descriptions
— View customer comments on products
— Read customer reviews
— Double price display: with or without taxes
— Display available quantities
— Product stats: purchased on, remaining units
— Select number of products to display per page
— Product quick view
— Printer-friendly versions of product pages
— Download product documents (user guide)
— Display other products in the same category
— Display product categories
— Display products in grid or list product views
— Shop in preferred language
— Shop in preferred currency

Customer Accounts

— Customer login and password
— Send messages via the customer account
— Review returned order information
— Access customer order history
— Manage multiple shipping addresses
— Add products to favorite list
— Add products to one or more wish lists
— Unique wishlist link
— Share wishlist by email
— Set wishlist priority
— Manage newsletter subscription opt-ins
— Order status updates

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